Doing More With Less
Cars are a microcosm of human technology. We pour millions of dollars and hours into extracting more and more from arguably the same stuff: gas and metal. And efficiency isn’t just gas mileage, either. Take the Ford Mustang, for instance. The new V8 model puts out 435 horsepower with nearly the same size engine as a 90s model…which boasted a mere 236 ponies.
The fundamentals of the engine haven’t changed: gas, metal, air. What has changed is how those materials are used. The construction industry follows the same paradigm, in that ultimately we build things. But the journey there? The road can be bumpy, include detours and (at times) be long and winding.
Efficiency is more important now than ever. You have to do more with less.Read more